Even if you’re not a major fan of the Marvel Cinematic Universe, chances are that you’ve heard plenty about Captain Marvel (Anna Boden, Ryan Fleck) leading up to, and following the film’s premier.
The movie, directed by a woman and starring a woman, sparked a number of political discussions online, usually less than civil. However, the more than $1 billion box office proves that the sexist minority failed to effectively boycott the production.
Grossing a total of $153 million on the opening weekend in the USA and $455 million worldwide, the movie achieved success befitting an MCU blockbuster and collected a number of financial accolades in doing so. Captain Marvel, starring Brie Larson as Carol Danvers, was produced on a budget of $152 million, meaning the picture broke even and started making a profit by the end of the opening weekend.
Captain Marvel had the strongest opening of any film in 2019 up to its release, beating out other hotly anticipated titles such as Alita: Battle Angel. It ended up being the first film to earn nine-figures at the box office in 2019 and came in as the seventh strongest Marvel movie opening, with the ensemble Avengers films, Black Panther, Captain America: Civil War and Iron Man 3 beating its numbers.
In under a month, the Captain Marvel box office numbers smashed the $1 billion milestone, making it the seventh MCU film to achieve this, and the 18th Disney flick in total. To put that into perspective, only 46 films have crossed the $1 billion mark ever. By the time the movie left theatres, the box office take was $1.128 billion. Hardly a flop.
China is a major market for Hollywood blockbusters and a large amount of the movie’s revenue came from there. The Chinese audiences liked Captain Marvel so much that it ended up being the second highest grossing MCU film after Infinity War in the country.
Despite an air of “controversy” drummed up by problematic elements of the audience, Captain Marvel wasn’t even remotely hurt at the box office by what some called a feminist agenda and identity politics, and instead went on to prove that women command significant buying power in today’s market. Shedding archaic prejudices can benefit a movie financially – which, granted, shouldn’t be the only reason to do so.